pic.twitter.com/088HlYBjQI. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. TikTok has declared the white eyeliner is back. It has to stop. This content is imported from twitter. Easy, breezy, beautiful CoverBoy? The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). "Fingers work great. CoverGirl is giving gender stereotypes a much-needed makeover. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. subscription yet. continue to use the site without a Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . CoverGirl cosmetics names first-ever CoverBoy - nypost.com Vote for your favorite beauty products now! Who needs rainbow highlight when you have this? In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Original reporting and incisive analysis, direct from the Guardian every morning. And that's exactly what Roncal is bringing to the table this week. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Its basically the same thing," Willam tells Elite Daily. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". You read that correctly: The newest CoverGirl is a boy. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Coverboy, Willam's new make-up line! : r/rupaulsdragrace User Agreement and Privacy Policy and Cookie Statement and If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Get ready for some exciting news. contact customer service James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. I just finished up my glitter testers, too, so Im glad were releasing soon. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Hear about special editorial projects, new product information, and upcoming events. We have a mission beyond circulation, we want to bridge divides. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . James, who first earned. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. The Duchess of York casts "no judgment" toward her nephew. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Suck Less - Ready Go Ventures - Building the social media businesses coverboy makeup name change - kedaksempoi.com User Agreement and Privacy Policy and Cookie Statement and 17 Years Old Boy Becomes Covergirl's - Pinterest We ask for your permission before anything is loaded, as they may be using cookies and other technologies. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Tea. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. In the company's 55 year history, there has never been a male star in one of their campaigns. We're in love with CoverBoy James Charles' stunningly spooky Ouija His skin and makeup are as flawless as you'd think. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Your California Privacy Rights. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. or call us at 1-617-450-2300. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. 2023 Cond Nast. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Similar-looking products, two totally different techniques. 2023 Cond Nast. CoverGirls Instagram posted a video of Charles speaking about his new role. After DragCon, COVERBOY will be available on shopcoverboy.com. At the age of 17, Charles is breaking boundaries and doing it in style. Log in to hide ads. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model Whoever said it wasn't easy being green was lying. Her hair was brighter than the red carpet. Return to homepage. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. Willam wears Coverboy Glitter Jelly in Roller Rink. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. "James Charles is no exception. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Sometimes, we call things boring simply because they lie outside the box we are currently in.. CoverGirl names makeup artist James Charles its first cover boy Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. IE 11 is not supported. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". I am so thankful/excited for everything in store and the support has been amazing, he tweeted. log out. . From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. The Monitor is a peculiar little publication thats hard for the world to figure out. James Charles Is CoverGirl's First CoverBoy. Press question mark to learn the rest of the keyboard shortcuts Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Love the idea of contouring but don't know where to start? Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. CoverBoy! To say that Charles is talented would be an understatement. Here are 8 big revelations from the Alex Murdaugh murder trial Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. In the course of a year, teen makeup artist James Charles has gone from starting an . That just means more revenue for them.. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Hmmm well that joke is ruined, but who cares! On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Jaleesa M. Jones . A weekly digest of Monitor views and insightful commentary on major events. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Meet CoverGirl's first-ever CoverBoy, James Charles. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today We change lives. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Our work isn't possible without your support. I've Been Single for 8 Yearsand I Blame My Makeup. A screenshot from one of James Charles' YouTube makeup tutorials. Thats right, I am a new CoverGirl.. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. An update on major political events, candidates, and parties twice a week. I love being extra pic.twitter.com/7Qu1yu8U2P. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. We want to bridge divides to reach everyone. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. See more ideas about james charles, covergirl, makeup. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. "You owe it to yourself to take the time to discover and have fun. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. CoverGirl names social media star James Charles as its first ever CoverBOY The three most recent Christian Science articles with a spiritual perspective. The model also addressed men profiting off her body. Your subscription to Just wrapped another great @COVERGIRL shoot. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. new eczema treatment 2022 australia . If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Makeup artist James Charles - 103FM The First The Finest | Facebook Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. unless you renew or Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Charles retweeted a few supportive messages himself. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Real news, real hope. Were the bran muffin of journalism. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. coverboy makeup name change. But will more men follow his lead? CoverGirl Signs Its First-Ever CoverBoy, James Charles Get stories that empower and uplift daily. Follow Facebook.com/CosmoBeauty. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. A weekly update on music, movies, cultural trends, and education solutions. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. "It just feels like something you want to wear.". Ad Choices. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. Your session to The Christian Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. Oh, and he just became CoverGirl's first ever CoverBoy! Take our 'parent company' quiz! If you need help purchasing a product directly from Allure, go to our FAQ. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.".
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