On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). These trends are unsurprising for several reasons. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. The Western Hemisphere: K-Pop Consumption and Engagement. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Data Shows BTS Is Gaining More Diverse Fans And Growing In - Kpopmap It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. In the past week, they sawover 24million, more than 14,000 times what's expected. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Because most of kpop fans are tweens and teens. South Korea: K-pop popularity in the U.S. | Statista Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. (Normal here means they fall between the two red outer lines in the graph above.) "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. The Strength Of K-Pop Fandom, By The Numbers - Forbes The industrys significant growth also leads to the significant growth of a number of fans all around the world. Following the US, there are 31 respondents from Europe and 28 from Canada. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. K-Pop's wide appeal across Asia is due to several factors. Top North and South American Cities for K-Pop. Access to this and all other statistics on 80,000 topics from, Show sources information those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Are K-Pop fans living in the West mostly Asian? - Quora I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. (2022). ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. A Deeper Look at Why BTS Has Thrived in America - Vulture K-Pops wide appeal across Asia is due to several factors. However, K-Pop history has seen some exceptions, for example, TWICE. You can find all of the codes I used in this project here. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. A paid subscription is required for full access. This game allows players to create or direct their own stories through the members of the BTS. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. How K-Pop Fans Actually Work as a Force for Political Activism in 2020 As soon as this statistic is updated, you will immediately be notified via e-mail. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Zahra on Twitter: "RT @Iunaryunho: This whole "25+ year olds All Rights Reserved. Yet K-Pop has made great strides in bridging the cultural divide. In, Korean Foundation for International Cultural Exchange. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Currently, you are using a shared account. In the past week, they sawover 24million, more than 14,000 times what's expected. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Participation is voluntary and all information is confidential. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). This is a BETA experience. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Dancer at Heart. For years, Beliebers stood above all other fan armies on social media. 75 1 Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. How K-pop fans became celebrated online vigilantes We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. K-Pop itself has been crafted with the goal of accessibility in mind. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. It's easy! In the K-Pop industry, merch is as important as the music itself. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. These 27 K-Pop Girl Groups Have Massively Different Gender - Koreaboo (February 14, 2022). When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Check out our five best free-to-play Kpop games made especially for KPop fans. #KpopTwitter reaches new heights with 7.8 billion global Tweets
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